Poetry In Motion in the Water of Life

Image 1: LIFEWTR Bottle Design
Similarity: All of the bottles share a consistent brand look but have different patterns.
Proximity: The design elements are grouped closely, which makes it feel unified.
Figure/Ground: The bold designs (which are actual art) stand out against the transparent background of the product’s picture. In reality, the art stands out against the opacity of the water bottle. The art is what makes me want to buy LIFEWTR.

Image 2: “A Moment” Poetry in Motion Poster
Similarity: The text colors use the same shades which can create harmony
Continuity: The flow of the poem naturally leads the reader from the title to the body of the poem
Proximity: The title and body have a connection because of how close they are
Figure/Ground: The text stands out from the background because they contrast

I purchase LIFEWTR because of the designs. I feel that LIFEWTR effectively communicates their intended message through graphic design. Art is life and so is water. The poetry design does this also but slight adjustments could be made to the design. The Symmetry/Order for the poetry poster could be more balanced, it is off-centered visually. Also speaking of Hierarchy, the poster could have given more attention to the author of the poem. The Metro logo is a lot bigger font than the author’s name.